It is extremely important to correctly color brand your logo and company. This is something we at Green Jeans Creative understand and implement with our client’s branding and company’s image. We begin the color process with research of our client’s industry, company, target audience, etc. We take the information we gather and combine it with advance color theory and meaning to create color combinations specific to our client’s company and image that they are looking for.
When choosing colors for logos, print materials, etc., it is always important to conduct research first and foremost. It is crucial to know who you want this material to reach, what grabs their attention and what do the colors used mean per application. It is important to have a consistent look with the company’s industry, but to also be different, so that you stand out amongst the competition.
Color does not add a pleasant quality to design – it reinforces it. – Pierre Bonnard, French painter and printmaker
Color Branding & Importance/Color Information Related Articles: